Property Crash Fears, Tax Reform & Why New Builds Still Win | Axon Morning Brief

Video Transcript

Axon Morning Brief: Farewell Ryan, Welcome Lou and the Property Market Explained

Cold Open

Robbie: Someone says, “My 1950s weatherboard house in Panania isn’t worth $2.5 million.”

It probably isn’t.

But if you purchased it for $28,000 in 1970, you’re still doing all right.

I forgot about that listing.

We’ll find it.

Welcome to the Morning Brief

Robbie: Hello, team.

Welcome to another episode of the Axon Morning Brief.

My name is Robbie Turner.

I’m joined by Ryan Lewis and the amazing Lou.

Lou, welcome to the Morning Brief for the first time.

Lou: Thank you.

I’m happy to be here.

Robbie: This is a special Morning Brief and one we have never produced before.

We’ll still follow our normal format and explain what Axon has been doing since the previous Morning Brief.

There is a substantial list.

We have been out in the community, supporting clients and gathering the information people need.

We’ll provide market updates, and Ryan and I also have a few stories from the trenches.

However, the main reason we are recording today is to farewell Ryan.

Ryan Is Leaving Axon

A Difficult Conversation and an Exciting Opportunity

Robbie: Ryan, a few weeks ago, you told me we needed to have an uncomfortable conversation.

I said, “All right. I’m ready.”

You then told me you were resigning from Axon and had accepted a position with the City of Gold Coast.

Two things immediately hit me.

The first was surprise because I wasn’t expecting it.

The second was excitement about the opportunity you had received.

You are moving into a leadership role, and I’m incredibly happy for you.

Congratulations, mate.

Ryan: Thank you.

I really appreciate that.

Robbie: We’re going to march him out of Axon HQ tomorrow morning.

You will see some of that across our social channels.

We’ll also make sure he doesn’t steal anything before he leaves.

Ryan: I came into the studio to collect my hat, and Dubs immediately told me not to touch anything.

Robbie: A beautiful bottle of scotch was also delivered by some clients today.

I told Ryan he was lucky he was still employed when it arrived because it may or may not have been passed on otherwise.

How have you felt during the last few weeks?

Ryan Reflects on Three and a Half Years at Axon

Ryan: There has been a lot happening.

I have contacted the clients I coached and let them know I’m moving on, so many people watching will already be aware.

It is bittersweet.

I have thoroughly enjoyed my three and a half years with Axon.

At the same time, I’m excited to explore a new opportunity and return to town planning, which Dubs reminds me was my original career every time we record.

I spent the better part of a decade in that field before joining the Air Force.

Returning to it feels like a natural next chapter.

I’m excited, but I’m also sad to say goodbye.

Robbie: I’m excited for the City of Gold Coast.

You began your career in town planning in Newcastle, then joined the military and served for four years as an Air Force intelligence officer.

You left Defence, returned to town planning and then joined Axon.

During your time here, you worked at the tactical level with individual clients.

Now you are moving back into the operational planning environment.

The recruiter told you there were two strong candidates for the position.

Then they read your résumé and effectively said, “Don’t worry about the other person. This is our candidate.”

You will be a major asset to the council.

Ryan: Thank you.

I’m genuinely looking forward to it.

The City of Gold Coast may not have the best reputation at the moment.

That may get even worse once I start working there, but we’ll see how it goes.

Robbie: There is an enormous amount of planning and development occurring across the Gold Coast.

Look at the number of high-rise buildings, infrastructure projects and new developments.

Axon HQ has only been in Robina for around 18 months, and we have already watched the surrounding area change significantly.

You are entering an exciting environment.

You will also lead a team of around 12 people.

Axon is not structured in quite the same way, but you have received strong leadership exposure from me, Tamara, Angie and the wider team.

You now have the opportunity to take those lessons into a new organisation and flourish.

Meet Lou, Axon’s First Female Property Coach

A New Chapter for Axon Coaching

Robbie: Interestingly, the week before Ryan gave me this news, Lou had already been selected to join the coaching team.

I’m incredibly excited that Axon will now have its first female property coach.

That was never about filling a quota.

However, the fact remains that we have never had a woman in the coaching role before.

Lou will bring a different perspective and flavour to the team.

Get used to seeing this rooster sitting next to me because she will be part of our content and coaching for a long time.

Lou, tell everyone who you are and how you feel about the opportunity.

Lou: I’m incredibly excited.

I understand that this wasn’t a gender-based hiring decision, but it is still a meaningful point of difference.

I’m proud to fly the flag as Axon’s first female coach.

I served for close to eight years in the Air Force as an avionics technician.

I worked in a male-dominated environment and was proud to represent the women serving alongside me, as well as those who created opportunities before my time.

After leaving Defence, I worked in several civilian roles.

Property was always in the back of my mind as something I needed to become involved in.

I’m excited about entering the property industry, but I’m even more excited to be part of Axon.

Lou’s Experience in Build Support

Robbie: The team told me how strong your résumé was.

After the first interview, the feedback was simply, “This woman is excellent.”

You have already spent around five months at Axon in Build Support.

During that time, you helped supervise approximately 130 or 140 active builds.

What has that experience been like?

Lou: Build Support is a special area because you see the product come to life.

Clients have spent months working through education, planning, finance, property selection and contracts.

Build Support is where they finally begin seeing the physical result.

The property itself is important, but the bigger outcome is the clarity the client received during the process and the confidence they carry into the future.

Then they get to physically walk into the result.

That was the most rewarding part of working in Build Support.

Robbie: I’m a little jealous of that tangibility.

Coaches develop plans, strategies, Sync Matrices and timelines, but most of that initially exists on paper.

Property specialists complete the research, find the property, manage the process, coordinate finance and reach land settlement.

At that stage, the client owns a block of dirt.

Build Support then sees:

• The slab being poured
• The frame going up
• The roof being installed
• The interior taking shape
• The completed home
• The tenant or owner moving in

Those are the exciting, tangible milestones.

Ryan: That physical result also influences how clients remember the experience.

When we ask clients which part of the process had the largest impact, Build Support regularly sits at the top of the list.

Robbie: I have completed several end-of-build coaching sessions recently, and Lou has joined me for some of them.

We spoke with an excellent client named Jack.

I asked what his experience had been like.

His immediate response was, “The build team was awesome.”

That is what he had just experienced most recently.

No one finishes the process and says, “You should work with Axon because the Sync Matrix was fantastic.”

The Sync Matrix is important, but the build is what they physically remember.

The micro timeline still creates plenty of penny-drop moments earlier in the journey.

However, Build Support becomes the most visible part of the experience.

Ryan’s Formal Farewell

Robbie: We will complete a comprehensive farewell for Ryan tomorrow.

Amanda and the children are coming in.

We’re giving him the full day and the proper send-off he deserves.

By the time people watch this, that may have already happened.

That is simply the reality of producing and publishing social content.

What Axon Has Been Doing

Anzac Day and Veteran Games

Robbie: What else has Axon been doing during the past few months?

Ryan: When we prepare these Morning Briefs, we normally begin by looking at when the previous one was recorded.

I think my last Morning Brief was before Anzac Day.

Anzac Day is always important within Axon.

A few years ago, we attended the MCG, and I remember it was your first time there.

It was excellent that the business created the opportunity for you to experience it.

This year, the team was spread across different locations, and people commemorated in their own ways.

Axon was also involved in Veteran Games again.

We have supported it for several years as a founding sponsor.

Robbie recorded another podcast with Heston and demonstrated how terrible he is at Mario Kart.

Robbie: I was outside playing sport when I was a kid.

I wasn’t inside playing video games.

Veteran Games has grown enormously since the first event.

It is excellent to see.

The Federal Budget

Ryan: From a property perspective, one of the major events since the previous brief was the federal budget.

There were several announcements and proposed reforms that we’ll discuss shortly.

Robbie: I have worked in property for 14 years and was personally investing for seven or eight years before that.

I cannot remember another period where the federal budget received this much attention from the wider property industry.

People are focused on what the proposed changes could mean for property owners and investors.

Axon’s 10-Year Celebration

May 2027

Robbie: Lou, you have joined us at an exciting time.

What do we have happening next year?

Lou: Axon turns 10, and there is going to be a huge celebration.

How much am I allowed to share?

Robbie: Enough.

Lou: The event is on 15 May.

Robbie: You initially said the 17th, but it is definitely the 15th.

We may still be celebrating by the 17th.

Lou: It is going to be a major event.

Clients will have the opportunity to dress up, enjoy dinner and drinks and finally meet people face to face.

It will be an excellent evening.

More details are coming soon.

Robbie: Everyone in Axon’s long-term coaching program will be invited.

We currently have approximately 500 or 600 clients in that community.

I would love to see as many of you there as possible.

Ryan: I’ll be there as a client.

Robbie: You can put the client hat back on.

Tickets will be limited, so when they become available, people should act quickly.

The Melbourne Handover Blitz

Two Handovers in One Day

Robbie: Craig behind the camera recently pulled a different style of content out of me.

Karina and I flew to Melbourne and completed what we called the Melbourne Blitz.

We attended an owner-occupier handover for Harry and an investment-property handover for my long-time mate Richie.

Craig began filming in the airport before our 6:00 am departure.

It was well before 6:00 in the morning, and he was pointing a camera at me inside the Virgin Lounge while expecting coherent answers.

That was a different experience.

However, he did an excellent job with the vlog.

Ryan: It was a large day.

You flew down and returned that evening.

Robbie: It was an early start, but the client gratitude made it worthwhile.

One client had built a home to live in and had used the appropriate Defence housing entitlements.

The other had completed a pure investment property only a few streets away.

Seeing the smiles, gratitude and peace of mind was phenomenal.

Reflecting and Planning for the Year Ahead

End-of-Year Review

Robbie: One of the most important activities we completed recently was our end-of-financial-year reflection and planning process.

Lou, I’m going to throw this question directly to you without warning.

You have worked in other civilian businesses since leaving Defence.

What was it like being part of a company that spends so much time reviewing the previous year before planning the next one?

Lou: The experience felt empowering.

Every team member had the opportunity to talk about their department, their function and what they had achieved.

There was no ego.

People could acknowledge a target and say, “We actually did that.”

The process was extremely collaborative.

You, Tamara and the rest of the leadership team genuinely invited input from everyone.

We had a say in the goals and targets for the coming year.

I had never experienced anything like it before.

Robbie: Ryan, what were your reflections on your final planning process with Axon?

Ryan: There is an enormous amount of consideration behind everything that is presented.

The team understands what we are trying to achieve and why.

In many large organisations, people are simply told the annual goal.

They don’t understand the reasoning and have no input into creating it.

Axon is very different.

The consideration given to the objectives and the purpose behind them is second to none.

That has continued improving during my time here.

Reflect Before You Plan

Robbie: It is humbling to host those sessions and listen to the leaders and team members present their results.

My advice to everyone watching is to apply the same principle personally.

An investment property or owner-occupied home is effectively a small business.

It has:

• Income
• Expenses
• Tax implications
• Returns
• Performance over time
• Risks
• Opportunities

Before setting goals for the next three months, year or three years, spend time reflecting.

Review the lessons, trends and observations from the previous period.

We spent a full day reflecting before beginning the planning process the following day.

That made the new goals far clearer and easier to establish.

This is not only a property activity.

It is a useful approach to life.

Reflect first, then plan.

Tax Time: Watch Before You Lodge

Tactical Tax 2026

Robbie: Tax time has arrived.

Ryan: I still haven’t lodged mine.

Robbie: We spoke with Jack during an end-of-build coaching session.

He said it would be his first tax return with an investment property and that he didn’t know what to do.

Our response was simple:

Watch the tax video before you lodge.

Jace and I produced our annual Tactical Tax presentation.

Daniel and Craig created excellent graphics using a red danger and green go-forward system.

We’re speaking in approximately mid-July.

Before lodging your return, watch the full video.

Jace explains:

• Tax deadlines
• Depreciation
• Property deductions
• PAYG withholding variations
• ADF work-related expenses
• Superannuation
• What a tax deduction actually means

If you still think spending $1,000 means receiving $1,000 back, watch the video.

Ryan: It demonstrates the additional care and education Axon provides.

Axon is not an accounting firm and is not required to produce tax education.

However, our clients also work with Jace, and he genuinely cares about their outcomes.

The relationship helps people understand their obligations and pursue every legitimate dollar available to them.

Robbie: There is also an ADF tax checklist available for download.

It will help people prepare the documents and records they need before meeting their accountant.

Why Strong Builder Relationships Matter

Knowing the People Building the Property

Robbie: One of my favourite recent activities was hosting the leadership team from one of our largest Melbourne builders.

Axon has worked with that builder since the business began.

They were originally based in Melbourne and expanded into South East Queensland.

We have now completed many homes with them.

As Axon has returned to the Melbourne market more actively, they have remained one of our preferred building partners.

Their senior team travelled to the Gold Coast and spent several days with us.

We took them boating, attended the football, introduced them to the Axon team and hosted a presentation at HQ.

Ryan, why are close relationships with our builders so important?

Ryan: Axon introduces clients to several professional partners.

If a client is introduced to a broker or accountant and the personalities do not connect, which is unlikely, another professional can potentially be found and the outcome may still be fine.

The builder is different.

The client is purchasing the physical asset the builder creates.

If we introduced a client to a builder we had never worked with, we wouldn’t understand:

• Their construction process
• Their communication
• Their quality controls
• Their financial position
• Their reliability
• Their ability to resolve problems

If the build becomes a disaster or the builder collapses, the consequences are significant.

That is why Axon carefully selects a smaller group of builders and continually strengthens those relationships.

Robbie: Defence members already understand mateship.

Mates tell each other the truth.

They don’t deliberately let each other down.

They solve problems and do the right thing.

Throughout my business career, I have tried to know our key tactical partners personally.

Every time I refer a client, I am placing Axon’s name, reputation and trust on the line.

The closer and stronger those relationships are, the better we can support the client.

Women Beyond Defence

Leadership and Representation

Robbie: Lou joined Tamara, Kelly and me at the Women Beyond Defence lunch at Currumbin RSL.

What did you take away from it?

Lou: One of the main messages was that you don’t need to be the highest-ranking person or the biggest overachiever to make an impact.

Small actions matter.

The speakers had impressive military and sporting careers.

One was an Air Force warrant officer who represented Australia in hockey.

Another was an Army lieutenant colonel who played rugby at a high civilian level.

They were high achievers who helped pave the way for women in my generation.

I was grateful that their experiences meant I didn’t have to face some of the same barriers.

Robbie: One audience member asked what the speakers hoped future women would not need to experience.

The answer was:

“I don’t want women to feel that they have to be brave every time they try something for the first time.”

That was a powerful statement.

Axon’s New End-of-Build Education

A Permanent Client Resource

Robbie: Another project we recently launched is the End of Build Hotwash video.

The team spent the first three or four months of the year developing it.

Previously, every client completed the same live briefing with a Build Support coordinator near the end of construction.

Now there is a comprehensive video tutorial.

It is detailed without becoming overwhelming.

Clients can pause, rewind and revisit any section.

It covers:

• Insurance
• Property management
• Warranties
• Tax administration
• Preparing for tenants
• Maintaining the property
• Responsibilities after handover

The feedback has been excellent.

Ryan, what did you think when you first watched it?

Ryan: My first reaction was, “This is another level of service.”

Axon builds a permanent knowledge library for each client.

These resources belong to them.

They can revisit the material while working with Axon or years later.

Education doesn’t stop once the property is complete.

Robbie: Chris, our Melbourne representative, built two properties with us in 2019 and 2020.

When he saw the End of Build video, he asked where it had been when he completed his own properties.

He said he needed that information five or six years ago.

Unfortunately, it didn’t exist then.

It is brand new.

Kudos to Daniel and the marketing team for the graphics and production.

Anyone who previously built with Axon but does not have access to the End of Build video should contact Client Care.

We want every past client to have it in their library.

It was also an excellent decision to have Angie narrate it rather than me.

People have heard enough of my voice.

Australian Property Market Update

Negative Headlines and National Averages

Robbie: Let’s move into the market updates.

I suspect this is the section many people are most interested in.

Outside the COVID period, I cannot remember another time with this much negative media commentary about the Australian property market.

I say “Australian property market” in inverted commas for a reason.

I watch the news and listen whenever someone discusses property, interest rates or market sentiment.

It is part of my role to understand that information for our clients.

Ryan, what is your current read?

CGT, Negative Gearing and SMSF Changes

The Budget Process

Ryan: The federal budget was released while I was in Japan in May.

Before the announcement, there was substantial speculation about what might change.

Property was one of the most discussed topics, alongside areas such as the NDIS.

Some media coverage was accurate.

Some was speculation.

The budget has now been announced, but several measures still need to move through Parliament before becoming law.

Proposals often experience mission creep during that process because different parties negotiate and seek changes.

Robbie: Give us an example.

Ryan: The original discussion included changes affecting:

• Trusts
• Capital gains tax
• Negative gearing

The stated objective was to increase housing supply and make it easier for first-home buyers to enter the market.

The government then proposed using these policy levers to influence investor behaviour.

However, a budget announcement is not automatically law.

The proposals need to move through the parliamentary process, where different parties can negotiate.

We said in April that the proposals would probably change, and that has happened.

The positive news for Axon clients is that the changes discussed so far generally continue favouring brand-new land-and-build property.

That has been Axon’s core strategy for nearly 10 years.

Robbie: In my budget video, I effectively said:

“Congratulations. If you are an Axon client, you selected the right strategy.”

Residential Property in Self-Managed Super Funds

Ryan: One proposed change that was not part of the original budget relates to self-managed super funds.

The government negotiated with the Greens and agreed to propose removing limited recourse borrowing arrangements for residential property inside an SMSF.

That appears to be an example of mission creep.

Residential property held through SMSFs represents a very small part of the total market.

Whether changing it will materially increase housing supply or assist first-home buyers is debatable.

However, those negotiations are sometimes required to move the wider reforms through Parliament.

Is the Australian Property Market Really Falling?

There Is No Single Property Market

Robbie: I keep seeing headlines predicting a nine or 16 per cent property decline.

My response is:

“What market are you talking about?”

There is no single Australian property market.

What happens in one estate, suburb or state may have almost nothing to do with a property in another location.

The microeconomics surrounding the individual property are what matter.

Ryan: The proposed tax reforms helped create the current rhetoric.

Headlines now claim the Australian property market will fall by eight or 10 per cent.

But the locations where Axon clients are investing are not necessarily experiencing those corrections.

Robbie: I recently coached an F-35 pilot based in Newcastle.

We first spoke only around nine months ago.

His home has already increased by approximately $150,000.

The supply-and-demand conditions driving that result remain strong.

The real takeaway is that buying anything, anywhere, no longer works.

After COVID, almost every market performed well.

You could nearly throw a dart at a map and achieve growth.

I grew up in a small South Australian town where property values were almost flat for 30 years.

Even that market increased.

That does not mean I would invest there today.

Now that conditions are less uniform, precise selection matters again.

Areas That May Correct

Ryan: Some markets may genuinely need to cool.

Highly saturated apartment markets in parts of Melbourne may face pressure.

Some parts of Sydney have reached extremely high price points and may experience a correction.

Robbie: I joined the Army in 1990 and was posted to Holsworthy.

I knew areas such as Riverwood, Revesby, Panania, East Hills and Holsworthy.

Many of the homes were 1950s and 1960s weatherboard properties in poor condition.

Some are not in better condition today, yet they may be valued at around $2.5 million.

It is understandable if a property like that falls slightly.

The problem is when the media takes a correction in an overinflated Sydney or Melbourne segment and declares that the entire national market is crashing.

That misinformation is designed to attract attention.

The correct response is to become more precise.

Understand:

• Your affordability
• Your chosen location
• The local supply
• Population growth
• Infrastructure spending
• The property type
• The likely tenant demand
• The long-term fundamentals

Axon continues producing strong client outcomes because we are not purchasing in the areas driving the negative headlines.

We focus on locations where the Seven Ingredients to a Healthy Property Market remain strong.

Understanding Property Market Cycles

Growth Does Not Occur Every Year

Ryan: It is important to use the word “markets” rather than “market”.

Even within Melbourne, the apartment market and individual growth corridors operate differently.

No property increases every year for 30 consecutive years.

Every market experiences cycles.

The same applies to any asset class.

If we compared normal property fluctuations with the share market, the share market would show far greater short-term volatility.

Whether someone owns in Sydney, Melbourne or South East Queensland, there will be periods of growth, slower performance and possible retraction.

The scale depends on the local fundamentals and wider economic factors.

The aim is to purchase the correct property in the correct location and create structures that allow the owner to ride through those cycles.

Historically, market cycles are often described as lasting around five to seven years, depending on the analyst and location.

In a fundamentally strong area, a period of retraction may eventually lead into another growth phase.

That upswing has historically been longer and larger than the preceding correction.

Robbie: The retraction may be short, while the subsequent growth period can be two or three times larger.

Ryan: That is driven by population growth, infrastructure, supply constraints and demand.

Time in the Market Beats Timing the Market

Tax Is a Tailwind, Not the Strategy

Robbie: I said this during Tactical Tax, and it is worth repeating:

Never purchase an asset solely to receive a tax benefit.

Select the correct location, choose a suitable property and maintain a long-term perspective.

Do not try to perfectly time the market.

Time in the market is your friend.

When a property has strong fundamentals, favourable tax settings become a tailwind.

They support the strategy but are not the reason for the purchase.

If the property grows and the tax settings also work in your favour, that is an excellent outcome.

The message is that the current environment is not all doom and gloom.

Some households are experiencing legitimate pressure, and I’m not pretending everything is easy.

However, educated investors who understand the facts can look beyond the headlines.

The Danger of Reacting Emotionally

Robbie: I have an upcoming coaching session with clients who purchased in a strong Sunshine Coast suburb around five years ago.

They have achieved approximately $450,000 in growth.

They recently read a negative newspaper article and contacted Axon asking whether they should sell because the property might decline.

My response was:

“Book them into my calendar.”

We’re going to review the actual numbers and calm everything down.

If they purchased with a 10 or 15-year horizon, a small temporary dip is normal.

Do not catch a cold every time the wind changes direction.

Housing Supply and Population Growth

The Core Fundamentals

Robbie: The Global Financial Crisis did not destroy the Australian property market.

COVID did not destroy it.

The current tax reforms are not going to destroy it either.

The market remains resilient because Australia still has significant housing undersupply.

The location and property type remain fundamental.

Ryan: The two strongest property fundamentals at the moment are:

• Housing supply
• Population growth

Australia cannot build enough homes to match the rate of population growth.

An investor completing a new land-and-build property is contributing to housing supply.

The proposed government settings appear designed to encourage that.

Population growth is not slowing enough to remove the need for additional housing.

People still need somewhere to live.

Political Uncertainty

Robbie: I have not met many people who are happy with the proposed budget changes.

That includes:

• Mum-and-dad investors
• Business owners
• SMSF investors
• Retirees
• Owner-occupiers in cooling markets

Those groups represent a significant portion of the voting population.

An election will eventually provide another test of these policies.

The opposition has indicated that it may repeal some of the reforms if elected.

We don’t know what the situation will look like in 18 months.

However, someone who remains on the sidelines for that entire period may miss the next upswing.

There is little point grabbing the surfboard once the wave has already reached the beach.

You need to be positioned before it arrives.

I don’t surf, but the analogy works.

Lou’s Perspective as a Property Buyer

Clarity Over Noise

Robbie: Lou, you and your partner, Cindra, are preparing to build your first property with Axon.

As a consumer and someone who has only recently joined the business, what is your perspective on the current environment?

You are making a major financial commitment by purchasing a new land-and-build property in a location you can afford.

Lou: The power comes from clarity and education.

The market creates noise and questions, but that has not changed our goals.

Robbie: That is an excellent answer.

We can finish the episode now.

What I heard was:

“We have a long-term plan. I’m not reacting to short-term noise. I believe in the future, and I’m willing to wait for the wave.”

Lou: I’m putting the surfboard in the water and waiting for the wave.

I also don’t surf and grew up in the country.

Telling the Truth About Risk

Robbie: Hopefully everyone understands how passionate we are about this.

If market conditions were terrible, I would tell you.

There are locations, property types and price points where people may experience declines.

However, well-educated buyers using the right strategy should not assume the entire market is collapsing.

I experienced the COVID period firsthand and watched how quickly fear spread.

I am not currently concerned about the areas in which Axon is operating.

How Education Dispels Fear

Ryan’s Final Coaching Lesson

Robbie: Ryan, what final story from the trenches would you like to share?

Ryan: My main lesson is that education dispels fear.

During my final months of coaching at Axon, I repeatedly watched clients arrive feeling uncertain because of media noise and negative sentiment.

Then they sat down, developed a plan and gained clarity.

They slowed down, wrote down their goals and blocked out the external noise.

They could see how the property strategy connected with their longer-term objectives.

Once that happened, the fear of the market reduced.

That is exactly what we want.

The Axon Client Experience

Feeling in Control of the Future

Robbie: Lou, what response have you seen during the end-of-build coaching sessions you have attended?

How do clients feel after completing the full Axon journey?

Lou: They feel in control of their future and understand what comes next.

That comes from the education, clarity and support they received.

They feel that someone is genuinely on their side.

The aim is to help clients achieve their goals and experience greater financial freedom.

People are often surprised by the level of communication.

They might receive a reply to an email at 8:00 pm or have a question answered through a text message.

Their questions are answered, and the team often provides more support than they expected.

Why 51 Per Cent of Axon’s Business Is Repeat Clients

Clients Choosing to Do It Again

Robbie: Axon has well over 100 properties under construction at any one time.

During our end-of-year reflection, we found that 51 per cent of the previous financial year’s business came from repeat clients.

This is not intended as a bragging exercise.

These are people who reached the end of the process and decided they wanted to do it again.

Building a property is a process, not a single event.

It involves education, planning, finance, contracts, construction, inspections, tenants and long-term management.

Clients experience the full process and, when their circumstances allow, return for another property.

That is incredibly special.

I’m proud of the coaching Ryan provided, the wider team, Build Support and now the experience Lou will bring into coaching.

As the owner of the business, the client experience ultimately stops with me.

During end-of-build sessions, I ask people to tell me honestly what worked and what could be improved.

Then I sit back and listen.

We can celebrate the short-term goal while also discussing what the longer-term future looks like.

A Final Farewell to Ryan

Working Hard Until the Final Day

Robbie: Ryan, one thing that has impressed me during the last few weeks is your work ethic right to the end.

I’m placing this in a public forum.

People have left Axon before under different circumstances, but those situations are not relevant here.

You have continued taking calls until 9:00 at night.

You have been supporting clients right up to the day before you leave.

That is incredibly inspiring.

I look forward to being good mates for the rest of our lives.

Thank you for everything you have done.

Thank you for the way you made clients feel.

The Axon team loves you, and we genuinely wish you the best for the next chapter.

Anyone watching should leave Ryan a message in the comments.

He is on our social platforms and will see them.

Please join me in wishing Ryan and Amanda every success for whatever comes next.

Ryan: Thanks, mate.

I appreciate it.

Robbie: That is it, everyone.

I should stop before I start crying.

Have a great day.

We’ll see you again soon.

We’ll see you soon.